Prospects of international cruise tourism development under conditions of global challenges
Abstract
The article examines the main tendencies of international cruise tourism development at present. The data on cruise passenger numbers, market volume and structure (in cost expression), dynamics of sales are indicated. The growing role of social media as the driver of cruise business development is marked. The specificity of demand for cruise product among the representatives of different age groups is discussed. The potential and prospects of cruise tourism is justified by its possible usage in global sport competitions, and also by the convenience of its use in traveling to new tourist locations. The authors have also identified specific restrictions, capable to negatively affect the growth rates of international cruise branch, among which high costs and hampered competitiveness, and also strong dependence on a level of consumer ability. The negative consequences of the coronavirus pandemia influence on the branch are marked. Authors make a conclusion about the prospects of international cruise business development within the framework of the concept of sustainable development.
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